Senior Marketing Niche Varsity specializes in senior marketing, tapping into a niche that requires specialized knowledge and understanding of mature audiences. This gives Varsity a competitive edge when targeting organizations with products or services tailored for seniors.

Regional Expansion Potential With offices in Philadelphia, Atlanta, New York, and Harrisburg, Varsity has regional coverage that can be leveraged for targeted sales strategies. There is potential for expansion within these regions by tapping into local markets effectively.

Tech-Driven Marketing Solutions Utilizing a tech stack that includes HubSpot Analytics, jQuery, and Facebook, Varsity demonstrates a commitment to leveraging technology for marketing solutions. Highlighting these tech-driven capabilities can attract clients seeking innovative digital marketing strategies.

Experienced PR Leadership Recent hire Kim Lehman as the PR director brings expertise in PR and crisis communications to Varsity. Utilizing Lehman's skills and insights can enhance Varsity's reputation and credibility, making it an attractive partner for organizations looking for comprehensive marketing solutions.

Mid-Size Revenue Scope With a revenue range of $0 - 10M, Varsity falls within the mid-size bracket, making it an appealing option for organizations looking for personalized attention and tailored marketing services without the price tag of larger agencies. This competitive pricing can be a key selling point for Varsity.