Strategic Partnerships Varsity's partnership with Pavone Group signifies potential cross-selling opportunities between the sister companies and leveraging combined expertise for comprehensive marketing solutions.

Industry Focus As a leading senior marketing firm with a focus on mature market challenges, Varsity is positioned to cater to organizations seeking specialized marketing services for targeting older demographics.

Expanding Reach Varsity's expansion across multiple office locations in key cities like Philadelphia, New York, and Atlanta opens avenues for localized sales outreach and tailored marketing strategies to diverse regional markets.

Digital Marketing Capabilities With a robust tech stack including Google Analytics, Cloudflare, HubSpot, and WordPress, Varsity demonstrates a strong capability in digital marketing solutions, presenting opportunities for businesses seeking advanced online marketing support.

Talent Acquisition The recent hire of Kim Lehman as PR director indicates Varsity's focus on strengthening its capabilities and presenting an opportunity for businesses in need of PR and crisis communication expertise to collaborate with a seasoned professional.