Insights

Diversified B2B Reach Leverage Spectrum Brands’ broad portfolio of trusted household brands across multiple categories (batteries, locks, home hardware, grooming, pet care, and consumer appliances) to cross-sell into existing retailer relationships and expand shelf space in major retailers.

Global Retail Footprint Capitalize on presence in over one million stores across 160 countries by targeting regional retailers and e-commerce platforms that can benefit from Spectrum Brands’ well-known brands such as Rayovac, VARTA, Kwikset, Remington, and Black + Decker.

Innovation and Expansion Promote ancillary product lines and new launches like the FURminator deShedding shampoo and RFID/smart lock features to retailers seeking premium or tech-enabled home and pet care solutions, highlighting recurring purchase opportunities.

Aftermarket and Services Position maintenance, accessories, and replacement parts (e.g., batteries, locks, small appliances) as bundled offers with annual consumer programs, increasing loyalty and steady reorder cycles with large retailers and e-commerce channels.

Operational Excellence Utilize Spectrum Brands’ sizable scale and diversified category expertise to propose co-branded marketing, demand forecasting, and supplier performance improvements that can reduce total cost of ownership for retailers and accelerate product onboarding.

Similar companies to Varta

Varta Tech Stack

Varta uses 8 technology products and services including Google Marketing Platform, CISSP, Concep, and more. Explore Varta's tech stack below.

  • Google Marketing Platform
    Analytics
  • CISSP
    Certificates
  • Concep
    Customer Relationship Management
  • Infor
    Enterprise Resource Planning
  • SAP Financial Accounting
    Enterprise Resource Planning
  • Klaviyo
    Marketing Automation
  • Coupa Sourcing
    Procurement
  • Microsoft IIS
    Web Servers

Media & News

Varta's Email Address Formats

Varta uses at least 2 format(s):
Varta Email FormatsExamplePercentage
First.Last@spectrumbrands.comJohn.Doe@spectrumbrands.com
92%
LastF@spectrumbrands.comDoeJ@spectrumbrands.com
5%
Last.First@spectrumbrands.comDoe.John@spectrumbrands.com
2%
First_Last@spectrumbrands.comJohn_Doe@spectrumbrands.com
1%
First.Last@spectrumhhi.comJohn.Doe@spectrumhhi.com
81%
Last@spectrumhhi.comDoe@spectrumhhi.com
11%
FirstL@spectrumhhi.comJohnD@spectrumhhi.com
4%
LFirst@spectrumhhi.comDJohn@spectrumhhi.com
4%

Frequently Asked Questions

Where is Varta's headquarters located?

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Varta's main headquarters is located at Other. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is Varta's stock symbol?

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Varta is a publicly traded company; the company's stock symbol is 0GYQ.L.

What is Varta's official website and social media links?

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Varta's official website is spectrumbrands.com and has social profiles on LinkedIn.

What is Varta's NAICS code?

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Varta's NAICS code is 31-33 - Manufacturing.

How many employees does Varta have currently?

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As of March 2026, Varta has approximately 10K employees across 4 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: R. C.Vice President Human Resources: R. L.Vice President Operations, Home & Garden: S. K.. Explore Varta's employee directory with LeadIQ.

What industry does Varta belong to?

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Varta operates in the Manufacturing industry.

What technology does Varta use?

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Varta's tech stack includes Google Marketing PlatformCISSPConcepInforSAP Financial AccountingKlaviyoCoupa SourcingMicrosoft IIS.

What is Varta's email format?

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Varta's email format typically follows the pattern of First.Last@spectrumbrands.com. Find more Varta email formats with LeadIQ.

Varta

ManufacturingOther10001+ Employees

Spectrum Brands Holdings is a global, diversified consumer products company focused on everyday needs. Its portfolio spans batteries, home hardware and locks, grooming and personal care, pet supplies, pest control, lawn and garden, and auto care, marketed under a broad set of well-known brands such as Rayovac, VARTA, Kwikset, Weiser, Remington, Black+Decker, Tetra, FURminator, IAMS, and more. The company is based in Middleton, Wisconsin, and is a member of the Russell 2000 Index, with products distributed through leading retailers in about 160 countries.

Spectrum Brands operates as a manufacturing-focused consumer products company with a global footprint and a distribution reach spanning more than one million stores. In 2025, the company expanded its pet-care offerings with the launch of the FURminator deShedding Ultra Premium Shampoo.

Section iconCompany Overview

Headquarters
Other
Stock Symbol
0GYQ.L
NAICS Code
31-33 - Manufacturing
Employees
10001+

Section iconFunding & Financials

  • $50M$100M

    Varta's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Varta's revenue is estimated to be in the range of $50M$100M

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