Digital Marketing Current digital marketing relies on Google Ads and call tracking to generate leads; optimize campaigns to target facilities managers and property management firms, and expand into nearby markets to boost inbound inquiries.

HR and Staffing Leaner operations and a staffing orientation create an opportunity to offer staffing solutions or MSP-style outsourced staffing to other cleaning and facilities firms.

Growth Levers Revenue size and proximity to large peers indicate potential for multi-site commercial contracts in offices, healthcare, and education; pursue service diversification and strategic partnerships.

Technology Enablement While the tech stack shows a web-first approach, investing in a professional CRM, marketing automation, SEO, and analytics can improve lead capture and enable better CAC/LTV measurement for enterprise clients.

Market Positioning Local Michigan presence and flexible onboarding can differentiate Vaughns from national franchises; develop case studies and targeted outreach to mid-market buyers seeking reliable staffing for ongoing cleaning needs.