Industry Influence VBZ represents the economic interests of about 110 member companies in the Dutch confectionery sector, covering a large share of sector revenue. This positions VBZ as a influential partner for industry-wide initiatives, regulatory advocacy, and standardized procurement opportunities.

Policy & Compliance Active involvement in lobbying on societal topics such as sugar tax, obesity, sustainable energy and litter, along with expertise in CAO negotiations, pensions, food safety, training and labor safety. Opportunities exist to offer compliance, sustainability reporting, and workforce solutions to member companies.

Digital & Tech Tech stack includes Microsoft 365, PWAs, analytics tools, and web performance best practices. Potential upsell for collaboration platforms, data analytics, and digital member services to streamline operations, communications, and regulatory reporting.

Market Position Represents over 90% of the Dutch confectionery sector's turnover and acts as the industry voice to media and the public. This makes VBZ a prime channel for market intelligence, pilot programs, and co-branding initiatives with leading member brands.

Financial Scale Revenue in the range of 1 to 10 million USD with a member base of 51-200 employees across various sizes. Opportunities include scalable solutions for mid-market distributors, compliance services, training programs, and cost optimization partnerships tailored to mid-size peers.