VCCP Roar Employee Directory
Public Relations and Communications ServicesEngland, United Kingdom201-500 Employees
Based in London, Good Relations is a mid-sized public relations and communications agency focused on consumer and corporate communications. It operates as part of VCCP Roar, a cross-sector network formed by integrating three market leaders. The approach combines insights into human behavior, proprietary technology, and creative execution to help brands earn influence in a crowded content environment, supported by the network's data, AI, digital, and behavioral science capabilities. Good Relations serves brands seeking integrated PR and communications support across sectors, with the aim of delivering tangible commercial value. Its positioning emphasizes using insights to inform storytelling and cut through unseen content, improving campaign impact. A recent development is a February 2026 partnership with Great Western Railway, illustrating collaboration between in-house teams and VCCP Roar.
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