Recurring Revenue Growth VCP specializes in cloud-based wellness plans with recurring billing, demonstrated by its focus on long-term wellness programs beyond preventive care. This presents sales opportunities to expand into more services, treatments, and employee plans to drive higher monthly spend per practice.

Multi-location Upsell VCP offers multi-location capabilities and enterprise-level functionality. This enables targeting regional chains and multi-clinic practices with scalable solutions, professional services, and integrations to consolidate wellness program management across locations.

Analytics and Growth With real-time data, analytics, and growth strategies baked into the Business of Wellness, there is an opportunity to upsell advanced analytics packages, benchmarking, and customized growth playbooks to improve compliance and revenue.

Compliance-Driven ROI High client-reported compliance improvements (over 90s) and revenue uplift (10–15%) strengthen the value proposition for expanding to additional services, lifestyle plans, and employer wellness offerings to drive practice profitability.

Strategic Partnerships As a Covetrus solution with API capabilities and integration potential, there is a sales opening to position VCP as the centralized wellness backbone for practices adopting broader tech ecosystems, enabling partnerships with practice management systems and payment platforms.