Diversified protein sourcing Leverage the company’s strong relationships across USA and Canada protein markets to position cross-border sourcing options as a value add for customers seeking broader supplier options and potentially better pricing.

Mid-market growth Target small to mid-sized buyers in the wholesale protein space given the company’s modest revenue and 11-50 employees, focusing on accounts that can scale with supply flexibility and quick turnover.

Tech-enabled sales Utilize the existing tech stack (Salesforce, SAP, Power Automate, Qualtrics) to streamline lead nurturing, pricing workflows, and customer feedback loops, enabling faster deal cycles and personalized quoting.

Cross-border opportunities Highlight opportunities for customers seeking resilient supply during demand spikes by emphasizing dual-country sourcing can reduce risk and improve continuity in protein procurement.

Competitive positioning Position as a flexible, relationship-driven supplier with local North American reach, differentiating from larger 3PLs by offering tailored options, faster responsiveness, and personalized service.