Velocity Partners

Advertising ServicesLondon, United Kingdom51-200 Employees

B2B marketing has a big pipeline problem. Here's what's up. Most of your marketing is designed to convert people ready to buy. But most of your market won't be ready to buy for months (if not years). 

Almost 100% of your marketing budget goes to sales activation programs that generate MQLs but not pipeline (because buying committees don't buy from strangers). Meanwhile you're not building the brand equity and recognition you need to make the shortlist when the time is right. 

We help smart B2B folks take brand and performance to market together — to get famous with future buyers, and then connect with them when they're actively in-market. We do that by telling great stories about stuff it’s hard to get your head around, through B2B content marketing and campaigns that give your best buyers a reason to spend time with your brand.

If you're looking for the list of stuff we do, it includes (but isn't limited to): Positioning & Messaging, Creative Content and Campaign Planning, Brand & Visual Identity, Digital Development & Websites, B2B SEO, SEM, Paid Media, Marketing Ops, and more.

Here’s what we’ve done for some of our clients:

$5m a year pipeline contributed by marketing, with half converting to sales — up 50% year-on year from a brand campaign – Rockset

20M impressions on employer branding ads served for recruiter programs and 250+ conversions on applications – Solita

210% YoY improvement in SEO performance, 46.2% CTR from homepage and $217.7M invested after two rounds of funding from a brand repositioning – Quantexa

To find out more, give us a message on LinkedIn. Or we suggest you visit our website www.velocitypartners.com, browse the blog and read some of our home-grown content:

The new B2B Manifesto (https://bit.ly/4bCGNgi)
The Content Marketing Workbook (http://bit.ly/1kvpXFP)
The Holy Trinity of B2B Marketing (http://bit.ly/1kvq4Bw)

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