Innovative Fan Engagement Velon is actively developing digital platforms such as Road Code and VeloViewer to enhance fan interaction and experience, presenting opportunities for sales of digital content, subscription services, and interactive apps to further monetize this engagement.

Data-Driven Performance The company's partnerships with data analytics firms and real-time rider data integration suggest a strong potential in offering customized analytics solutions, performance tracking tools, and athlete monitoring services to professional teams and sports organizations.

Strategic Collaborations Velon's collaboration with entities like the HBAR Foundation and Lovevelo indicates their openness to innovative technologies, opening the door for sales of blockchain-based solutions, fan tokens, or unique digital assets tailored for cycling fans and event organizers.

Emerging Virtual Events With initiatives like the Digital Swiss 5 series and Giro d’Italia Virtual race, Velon is expanding into virtual racing and digital event hosting, presenting opportunities to sell virtual event management software, streaming services, and sponsorship packages to brands targeting sports fans.

Market Positioning Despite a modest revenue profile, Velon’s focus on combining live race data, fan engagement, and digital content positions it well for growth in the competitive cycling tech space, making it an attractive target for partnerships with technology providers and sports marketing firms looking to innovate in cycling.