Velon
Spectator SportsEngland, United Kingdom11-50 Employees
Velon is a UK-based company in the spectator sports industry, located at 239 High Street, London, England. The company focuses on creating new economic opportunities in professional road cycling and aims to bring fans closer to riders, races, and teams. It was founded by a group of professional road teams, including BMC Racing Team, Cannondale Garmin, Etixx Quick Step, Team Giant-Alpecin, Lampre Merida, Lotto Jumbo NL, Lotto Soudal, Orica Greenedge, Team Sky, Pro Team Tinkoff Saxo, and Trek Factory Racing. The organization employs between 11 and 50 people. Recent activity includes partnerships and platform initiatives, such as a May 2024 collaboration with VeloViewer to provide real-time rider race data to the VeloViewer Live App, the December 2022 launch of Road Code described as cycling's first fan universe, and a December 2022 partnership with The HBAR Foundation to deliver a fan universe on the Hedera network.