Small practice growth Target the niche wellness and fitness segment with scalable practice management and marketing solutions tailored for small clinics, highlighting affordable, integrated tech stacks and telehealth-friendly tools.

Digital enablement Leverage their current tech stack (WordPress, Shopify, Duda, AWS, Google Workspace) to position additional digital marketing, appointment scheduling, and customer experience enhancements that integrate with existing platforms.

Local market expansion Acquire opportunities around Ames, Iowa by offering localized SEO, reputation management, and community engagement tools to drive foot traffic and new patient acquisitions for a small practice.

Revenue growth Propose scalable programs (retainer-based marketing, patient retention campaigns, and up-selling ancillary services) aligned to their reported revenue range to help accelerate growth without significant headcount increases.

Competitive positioning Differentiate with value-driven bundles that echo the scale of larger chiropractic networks (like The Joint, Chiro One) while maintaining personalized service, enabling competitive bids for expanding clinics or franchise-like opportunities.