Industry Specialization Veracity USA specializes in innovative transmission, storage, and display products for network video applications, particularly supporting mega-pixel video surveillance solutions. This focus presents opportunities to target security integrators and end-users seeking high-resolution, reliable video transmission systems.

Strategic Partnerships The company's collaborations with major manufacturers, regional distributors like NIT, and acquisitions such as I-Comply indicate a strong ecosystem of partners. Engaging with these partners could open avenues for joint sales efforts and expanding their customer base.

Growth in Security Market Recent hires and product launches, including the COLDSTORE Colossus and Ethernet over coax solutions, demonstrate ongoing product innovation and expansion. This positions Veracity to capitalize on increasing demand for sophisticated, integrated IP security solutions worldwide.

Global Expansion Opportunities Veracity’s presence in the UK for sales and its partnerships across regions like the Middle East, Turkey, and Africa suggest the company is actively expanding geographically. There is potential to introduce their advanced IP video transmission products into other growing security markets internationally.

Targeted Customer Base Veracity's products are trusted by all major IP camera manufacturers and thousands of system integrators. Focusing on these customers' needs — such as high-quality video transmission and storage solutions — can enable targeted upselling and cross-selling initiatives to existing clients and prospects.