Security First Storage Verbatim has a long track record in encrypted and secure storage, including encrypted external drives and biometric options aligned with GDPR compliance. This makes them a strong fit for European enterprise and public sector buyers that require robust data protection. Target healthcare, financial services, and government procurement with encrypted drives and secure storage bundles, and offer pilots to demonstrate ROI.

Channel Growth Partnerships Past partnerships with Microban for antimicrobial USB drives and with XtremeMac for distribution in the Americas show scale through channel partners. In Europe, leverage existing relationships to expand distributors, VARs, and OEM licenses, plus co-branded campaigns for healthcare and education. Cross-sell power banks and secure drives to broaden wallet share.

Premium Bundling The portfolio spans data storage, peripherals, and gaming solutions; recent Charge 'n' Go Power Bank launch demonstrates business-applicable accessory line. Create bundles for field staff, sales teams, and training programs, with volume pricing, warranties, and optional managed services to drive repeat business.

European Growth Focus Based in Germany with a mid-market footprint, Verbatim has room to grow via regional procurement and system integrators. Emphasize GDPR-aligned encryption, durable hardware, and healthcare/government use cases to win EU tenders and mid-market deals. Identify target segments and propose trials or pilot programs.

CES Momentum Active marketing and CES participation signal ongoing relevance and product velocity. Leverage event-driven demand to engage distributors, retailers, and enterprise buyers with launch offers, demos, and reseller programs and to collect leads for follow-up.