Versus
Technology, Information and MediaCalifornia, United States11-50 Employees
Versus is a Santa Monica-based technology company that uses proprietary AI to gamify content, turning fan interactions into engaging, rewarding experiences. Its platform is designed to boost engagement, retention, and value for partners across entertainment, news, sports, social, and search. The company serves brands and media publishers seeking to deepen audience participation within digital content ecosystems. Operating as a small to mid-sized firm in the technology, information, and media sector, Versus provides these capabilities to a range of media partners. Recent activity includes a collaboration with LiftMedia announced in 2025 to extend Versus' interactive engagement tools to Digital Out-of-Home networks across Europe, including the Iberian Peninsula. This expansion broadens the company's audience reach beyond traditional screens and reflects its multi-market growth approach.