Local SMB Growth Fort Wayne-based real estate firm with 11-50 employees and $25-50M in revenue presents a fit for cost-effective marketing and technology enablement, including listing management, lead capture, and localizing outreach to compete with larger portals.
Web Modernization Current tech stack relies on legacy front-end (jQuery/jQuery UI) and traditional hosting (Nginx/Apache). This signals an opportunity to modernize the website, streamline performance, improve security, and reduce maintenance costs through a modern stack and managed hosting.
CRM Integration Leverage Microsoft 365 adoption to improve internal collaboration and sales velocity; offer CRM integration, marketing automation, and streamlined lead workflows tied to property inquiries and dashboards.
Mapping Edge Use existing Google Maps integration to enrich property search, unlock location-based marketing, and create partnerships with local data sources to boost listing visibility and lead quality.
Security and Compliance Emphasize secure forms (recaptcha) and data protection to protect client information; propose security hardening, uptime monitoring, and potential data partnerships to expand inventory and analytics.