Vertra Email Format
Personal Care Product ManufacturingCalifornia, United States2-10 Employees
Vertra is a small personal care product manufacturer based in Torrance, California. It started in 2004 as the first premium suncare line in the action sports market. The company emphasizes reef-safe sunscreen free from Octinoxate and Oxybenzone, using non-nano mineral UVA/UVB blockers and aiming for up to 80-minute FDA-rated water and sweat resistance. Its products are designed to protect both reef ecosystems and the wearer, with a history of serving ocean athletes and expanding to general outdoor use, including face sticks, lotions, sprays, lip balms, and after-sun care. Vertra targets outdoor enthusiasts and professional athletes who require reliable sun protection in active settings, including official suncare provision for the Hawaiian Lifeguard Association. A notable development in 2021 was the launch of the Hemp Powered Cryotherapy Spray in collaboration with EAI-JR286, Inc., signaling product line diversification beyond traditional sunscreen.