Shelf-edge advantage Vestcom specializes in data-driven in-store solutions at the shelf-edge, offering a compelling opportunity to upsell retailers on more targeted, measurable in-store media programs that align with weekly promotions and pricing accuracy initiatives.

CPG partnerships With 800+ CPGs relying on Vestcom and 60,000+ stores in its network, there is a strong cross-sell opportunity to expand co-branded campaigns, digital and print assets, and enhanced visibility at the point of purchase.

Retailer scale Avery Dennison backing provides substantial financial and operational scale to pursue larger retailer deployments, integrate with existing RFID and labeling ecosystems, and offer end-to-end shelf-edge media solutions across more doors.

Technology enablement Vestcom’s data integration capabilities and technology stack position it to offer advanced analytics, pricing accuracy, and automated content delivery, enabling upsell to retailers seeking measurable outcomes like shopper engagement and labor efficiency.

Leadership momentum Recent leadership appointments and prior award recognition signal a growth-oriented strategy in CPG and Retail Media Solutions, presenting an opening to engage executives with compelling ROI narratives and scalable partnerships.