Sustainable Product Portfolio Vestkorn offers certified organic pea and faba protein- and starch concentrates, aligning with the growing demand for sustainable and clean label food products. This sustainability focus can be leveraged to attract eco-conscious buyers and capitalize on the trend of plant-based diets.

Recent Expansions and Acquisitions Vestkorn's acquisition by Royal DSM presents an opportunity to tap into the resources and network of a global chemical company specializing in health and nutrition. This opens doors for potential collaborations, cross-selling opportunities, and access to new markets through synergy.

Innovative Product Launches The introduction of products like Vestkorn ColdGel PS70 and low-in-salt textured proteins showcases Vestkorn's commitment to innovation. Sales teams can highlight these unique offerings to differentiate from competitors and target niche markets such as pet food and health-conscious consumers.

Technology Integration for Market Insights By utilizing tech tools like Google Analytics and Albacross, Vestkorn can gather valuable data on customer behavior, enabling sales teams to tailor their approach and identify prospects more effectively. Leveraging technology for market insights can enhance lead generation and retention strategies.

Competitive Positioning and Growth Potential As the largest producer of pea and faba protein concentrates in Europe, Vestkorn holds a competitive edge in the market. Sales professionals can leverage this strong position to expand market share, foster strategic partnerships, and capitalize on the increasing consumer demand for plant-based food alternatives.