Professional Growth Support The VHMA’s recent launch of certification programs such as the Certified Veterinary Practice Management and Certified Veterinary Office Manager presents opportunities for training providers, educational resource companies, and certification exam providers to offer complementary services or products.

Member Engagement Opportunities With a focus on networking, education, and certification, VHMA offers a platform for vendors to introduce new veterinary management solutions, software tools, and consulting services tailored to practice administrators and office managers.

Awards and Recognition The organization’s ongoing initiatives like the Practice Manager of the Year award can be leveraged for sponsorship, branded campaigns, or recognizing client success stories to enhance brand visibility among veterinary practice leaders.

Market Data Access The release of the VHMA 2023 Compensation & Benefits Survey indicates an openness to sharing industry benchmarks, providing opportunities for HR technology firms, payroll services, and benefits providers to engage with practice managers.

Educational Content Outreach Their white paper on preventive pet healthcare highlights a potential partnership avenue for health-related technology providers, pet wellness companies, and educational content creators aiming to target veterinary professionals and pet owners.