Veteran-Focused Benchmarking VETS Indexes specializes in benchmarking and recognizing employer practices that support veterans and military families. Sales opportunities exist to offer analytics platforms, data enrichment, or consulting services to expand their benchmarking coverage, expand award datasets, or integrate client data with their veteran-focused indexes.

Employer Awards Platform With an established Employer Awards program and a growing cohort of award recipients, there is a sales opening for sponsorships, event marketing, and premium access to award insights, as well as services to enhance conference experiences or provide attribution and PR support for clients.

Veteran Talent Analytics Their emphasis on data about recruiting, hiring, retention, and support for veterans indicates receptiveness to advanced analytics, dashboards, and advisory services. Potential opportunities include data modernization, predictive analytics on veteran hiring trends, and customized reporting for workforce planning.

Financial Index Enablement They develop veteran-focused financial indexes to identify companies with strong veteran support. This presents a cross-sell path for index data services, licensing, data feeds, or analytics tools to asset managers, ETFs, or financial media clients seeking SVR-focused investment insights.

Thought Leadership & Events Their flagship conference and industry research position them as a hub for corporate leaders, policymakers, and veteran organizations. A sales angle exists for partnerships, sponsored content, training programs, or CRM-enabled lead-gen programs tied to conference attendance and proprietary industry reports.