Strategic Partnerships Leverage the merger with González Byass USA to coordinate joint marketing, distribution, or co-branded premium Rioja- and Chilean-wine campaigns, expanding cross-border access and elevating portfolio visibility in key US markets.

Premium Portfolio Offer a tiered sales approach from daily-drink wines to ultra-premium and icon wines across Viña Santa Carolina, Viña Casablanca, and Finca El Origen to target multiple retailer segments, hospitality groups, and direct-to-consumer channels.

Global Footprint Position for export growth leveraging 2,000 hectares across Chile and Argentina, emphasizing terroir-driven wines to win shelf space in premium outlets, specialty stores, and authentic regional brands in new regions.

Sustainability Drive Highlight environmental responsibility and terroir expression in storytelling and procurement—align with retailers and distributors prioritizing sustainable sourcing to unlock green SKUs, exclusive product lines, and eligibility for sustainability-focused programs.

Growth Readiness Capitalize on a revenue base in the mid hundreds of millions with a scalable organization; pursue distributor expansions, winery visits, and co-marketing events to accelerate new product introductions and push private-label opportunities with regional and international partners.