Expansion & Renovation Opportunities VIA Outlets is actively investing in renovating its properties, exemplified by the recent $32M renovation project in Sevilla. This indicates ongoing expansion and refurbishment efforts, creating potential sales opportunities for brands and retailers seeking visibility in revitalized premium shopping environments.

Focus on Sustainable Shopping With the appointment of a dedicated sustainability director and partnerships such as with Bureau Veritas to establish ‘Safer Shopping’ certifications, VIA Outlets demonstrates a commitment to sustainability and safety. This focus can attract eco-conscious brands and improve partnerships with retailers emphasizing responsible retail practices.

European Market Penetration Operating 11 premium outlets across nine European countries, VIA Outlets offers widespread geographic reach. This extensive footprint presents sales opportunities for brands expanding across Europe, especially those seeking to attract diverse, international customer bases within high-traffic premium destinations.

Strong Financial Backing The company secured significant funding of €600 million in 2021, used to refinance debt and support growth initiatives. This financial strength suggests capability for further development projects, joint ventures, or partnership programs aimed at enhancing retail tenant mix and customer engagement.

Digital & Tech Engagement VIA Outlets employs modern technologies such as React, Cloudflare, and Nginx, highlighting its focus on digital excellence and seamless guest experiences. Sales teams can leverage this digital infrastructure to offer innovative retail solutions, digital marketing collaborations, and tech-enabled retail concepts.