Corporate Travel Growth Viajes EROSKI operates a sizable corporate travel footprint with dedicated centers and in-house management, creating an immediate opportunity for a unified travel management platform. Offer capabilities such as policy-compliant online booking, expense integration, duty-of-care features, and robust reporting to drive efficiency and traveler safety for its business clients.
Marketing Tech Fit They deploy marketing technology such as Exponea and Insider, signaling readiness for data-driven marketing, loyalty, and cross-selling. Propose integrating a marketing automation layer that syncs with their CRM, enabling targeted campaigns for both leisure and corporate segments, as well as a tailored loyalty program for travel packages.
Sustainability Opportunity The company emphasizes consumer interests and environmental responsibility, presenting a chance to scale green travel options, supplier due diligence, carbon offset programs, and ESG reporting for corporate clients. Propose eco-friendly supplier onboarding, transparent sustainability metrics, and green procurement partnerships.
Distribution Expansion With an extensive network of offices and corporate travel facilities, Viajes EROSKI can broaden distribution through partnerships, white-label opportunities, or a co-branded travel portal. Leverage GEBTA membership to access negotiated supplier rates and a broader European network for cross-border corporate travel services.
Strategic Partnerships Aligned with the Grupo Eroski and Mondragón ecosystems, there is scope for strategic partnerships that combine travel with retail or consumer services, expanding cross-sell opportunities through existing channels and procurement partnerships across the group.