Market Positioning Viajes EROSKI is a mid-size travel agency within the larger Eroski and Mondragón groups, ranking among the top ten agencies in its country. This suggests opportunities to position bundled corporate travel and group bookings to leverage its established network of nearly 250 offices and 28 corporate centers.

Corporate Travel Focus Strong specialization in business travel and congress organization with dedicated corporate call centers and in-house teams indicates potential for B2B solutions such as enterprise travel management, duty-of-care tools, and negotiated supplier programs to optimize corporate spend.

Network Scale Extensive physical footprint with over 225 consumer-facing offices and 21 corporate contact centers plus 7 inplant services offers a multi-channel distribution approach. This presents cross-sell opportunities for loyalty programs, corporate rates, and technology-enabled booking across channels.

Tech & Data Tech stack includes Insider, Exponea, TypeScript and Java, suggesting readiness for modern CRM and customer analytics, personalized marketing, and targeted travel campaigns. There is potential to propose advanced segmentation, omnichannel marketing, and analytics partnerships.

Alignment & Growth Membership in GEBTA and a collaborative ecosystem with €2B+ in European business travel sales signals potential for shared supplier programs, negotiated rates, and joint go-to-market initiatives that can expand corporate travel offerings and demand-generation through partner channels.