Niche Market Focus Video Game Trader Magazine specializes in a highly niche segment of the gaming industry, covering both classic and modern video games through a dedicated quarterly publication. This targeted focus offers opportunities for tailored advertising and partnership with brands looking to reach dedicated gaming enthusiasts and collectors.

Small but Specialized Audience With an employee base of 11 to 50 and a revenue under one million dollars, the company has a specialized, loyal readership that can be effectively engaged through customized marketing campaigns and sponsorships aimed at niche gaming communities.

Growing Digital Engagement The presence of an online subscription model signals an ongoing digital engagement channel. Leveraging their website and digital editions presents a strategic opportunity for digital ad sales, premium content sponsorships, and enhanced direct marketing efforts.

Complementary Industry Players Given their alignment with other gaming media outlets like Kotaku and Polygon, there is potential for partnerships or content collaborations to expand reach and co-promote products or services related to video gaming culture.

Market Expansion Potential Although current revenue is modest, the company’s focused content on retrospectives, imports, and unique gaming reviews positions it well to attract niche advertisers and sponsors targeting retro and import gaming communities, opening avenues for new revenue streams.