Live broadcasting focus Target buyers with needs around live multi-camera switching, remote sound reinforcement, and webcasting services for government and commercial clients. Position as a scalable, turnkey live video production partner that can extend capabilities to broadcasters.

Mid-market footprint Emphasize opportunities within small to mid-sized enterprises and regional broadcasters given the company size (11-50 employees) and revenue range, offering cost-efficient production pipelines and flexible engagement models that compete with larger incumbents.

Cloud-first delivery Leverage the existing tech stack (AWS, Google Cloud, content delivery and streaming tooling) to upsell advanced cloud-based workflows, reliability enhancements, and edge delivery options for mission-critical live streams.

Government and enterprise expansion Highlight capabilities for government and commercial clients, offering compliance-friendly streaming, secure delivery, and scalable event production to win opportunities in public sector and corporate communications.

Digital presence optimization Leverage Wix and WordPress footprints to propose managed website and streaming integration packages, including SEO, hosting, and eCommerce enhancements for client event portals and on-demand libraries.