Strategic Partnerships Viejas has a history of forming technology and systems partnerships with industry players such as Light & Wonder, The ComOps Group, and EVPassport. These relationships indicate openness to supplier integrations and CX enhancements that could be leveraged for joint offerings or co-marketed solutions.

Cashless Gaming Push The launch of patented-VIP Mobility enabling true cashless gaming signals a strong technology adoption posture. This presents opportunities to upsell complementary fintech services, loyalty program enhancements, and data-driven marketing partnerships.

Premium Hospitality With Willows Hotel & Spa and 203 luxury rooms plus a AAA Four Diamond status, Viejas targets high-value guests. There is potential for premium partnerships in spa, dining, events, and luxury experiences to create bundled packages for higher ADR and cross-sell across properties.

Integrated Experience The presence of diverse attractions (gaming, outlets, ice rink, multiple restaurants, and meeting spaces) creates cross-sell opportunities with event organizers, retail brands, and food & beverage partners seeking turnkey entertainment experiences.

Sustainability & CX Recent tech and CX-focused collaborations (Medallia Experience Cloud) imply emphasis on guest feedback and experience optimization. This positions Viejas as a buyer for advanced CX analytics, loyalty personalization, and sustainable operations enhancements to improve guest satisfaction and repeat visits.