Niche Market Focus Viewpoints Research Institute specializes in survey and research software development, positioning it as a valuable partner for organizations seeking custom survey solutions and data collection tools across various sectors, including labor unions and healthcare.

Strategic Partnerships The company's recent collaboration with CUPE Saskatchewan Health Care Council demonstrates its ability to support union and healthcare organizations with tailored research projects, indicating potential opportunities to expand into similar sectors requiring member engagement and satisfaction analysis.

Emerging Revenue Shows Potential Although revenue remains under one million dollars, this indicates growth potential within niche research markets, and targeted outreach to similar organizations could unlock further revenue streams and partnerships.

Technology Adaptability Utilizing a diverse tech stack including web hosting and development tools, Viewpoints Research Institute is well-equipped to deliver customized, scalable survey solutions, appealing to clients with complex data collection needs.

Limited but Focused Team With a small team of up to 50 employees, the company offers personalized services and agile response capabilities, which can be leveraged as a differentiator when approaching organizations seeking dedicated research support.