Diverse Project Portfolio Vignette's capability to design for projects of all sizes across residential, commercial, and hospitality sectors indicates a flexible service offering that can appeal to a wide range of clients seeking bespoke interior solutions.

Targeted Small Firm Niche With a small team of 2-10 employees and a revenue estimated between 1 million and 10 million dollars, Vignette offers personalized services, positioning itself as an agile boutique option for clients looking for tailored, high-quality interior design solutions.

Market Differentiation Operating in a competitive landscape with large firms like Gensler and HOK, Vignette’s emphasis on interdisciplinary creativity and strong customer interactions can be leveraged to attract clients who value innovative, bespoke designs over cookie-cutter approaches.

Growth Potential Vignette's focus on strong and enduring space-user interactions presents opportunities for expansion into sustainability-focused projects or smart/technology-integrated interiors, aligning with current market trends toward eco-friendly and tech-driven solutions.

Potential Partnership Partnering with larger design firms or corporate entities exploring boutique providers could enhance Vignette’s market reach, leveraging its strong brand identity and attention to client-specific needs to secure high-value projects.