Growth footprint Viking Electric operates 24 locations across Minnesota, Wisconsin, and Illinois with a large 450,000+ square feet warehouse and a broad inventory of over 30,000 items, indicating a robust distribution capacity ripe for cross-selling complementary products and services to a broad contractor base.

Expansion momentum Recent growth including the Sunrise Electric acquisition and new leadership appointments suggests a strategic push into larger markets and enhanced service offerings, presenting opportunities to align with customers seeking expanded electrical solutions and value-added services.

Value-added services Viking Electric offers planning, repackaging, kitting, staging, logistics, 24-hour emergency services, and real-time reporting, creating upsell opportunities for advanced logistics, eBusiness solutions, and technical support to optimize project operations.

Tech-enabled partnerships With a tech stack including The Trade Desk, New Relic, Adobe, Microsoft 365 and Teams, and a focus on eBusiness solutions and datacom, there is potential to upsell digital procurement tools, data analytics, and automation products to improve efficiency for contractors and industrial clients.

Leadership and HR Recent executive hires in human resources and leadership indicate a focus on talent development and customer experience, presenting a sales angle around training services, workforce solutions, and enhanced account management to improve client retention and satisfaction.