Established Reputation Viking Label & Packaging boasts over 60 years of industry experience, highlighting its strong reputation for quality and reliability, which can be leveraged to build trust with prospective clients seeking proven expertise.

Flexibility & Capacity The company's ability to handle projects of all sizes using offset and digital printing technologies positions it well to serve a diverse range of customer needs, from small startups to larger brands, presenting opportunities for tailored service offerings.

Growth Potential With annual revenues estimated between $10M and $25M and a dedicated team of up to 200 employees, Viking Label & Packaging is positioned for growth, especially by targeting mid-sized companies looking for reliable print and packaging suppliers.

Market Niche Operating within the competitive printing services industry, especially alongside large players like Avery Dennison, presents a chance to differentiate through personalized service, faster turnaround, and specialized products such as custom labels and packaging solutions.

Digital Presence The company’s use of modern web technologies suggests an emphasis on online engagement and streamlined customer interactions, which can be further expanded to attract new clients through improved digital marketing and direct sales channels.