Mid-market Scale Target Viking Label & Packaging as a mid-sized printing services supplier with a $25M-$50M revenue band and 11-50 employees, indicating there is room for growth through larger contract wins, expanded service lines, and scalable output capabilities.

Diverse Label Capabilities Leverage Viking’s expertise in pressure-sensitive labels, inserts, printed film, specialty coupons, booklets, and RFID enabled labels to cross-sell integrated packaging solutions across current customer bases and new prospects seeking end-to-end label and packaging.

Flexo and Digital Capitalize on their flexible production mix with both Flexo and digital printing to position as a versatile supplier for customers requiring quick turnarounds, short to mid-run jobs, and customization, including RFID-enabled labeling.

Technology Stack Engage Viking through digital services and CRM-enabled targeting, as they use Salesforce, Wix platforms, Google Cloud, and modern analytics tools, suggesting fit for data-driven outreach, account-based marketing, and streamlined onboarding.

Growth Potential With a lean size and strong industry position, present opportunities around scalable capacity upgrades, premium service level agreements, and value-added offerings (e.g., RFID, printed coupons) to win larger multi-year contracts and expand share with existing customers.