Market Positioning Viking Label operates in the printing services industry with a mid-sized revenue range of $10M to $50M, suggesting opportunities to target both regional and national clients seeking custom label solutions.

Technology Adoption Utilizing advanced tech such as Google Cloud CDN, HTTP/3, and Bootstrap indicates a focus on efficient, scalable digital infrastructure, which can appeal to companies looking to modernize their supply chain and labeling processes.

Growth Potential Despite its small team size, Viking Label has a robust revenue stream, presenting opportunities to offer enterprise-level solutions or logistics support to facilitate growth and operational expansion.

Competitive Landscape With competitors like CCL Industries and Resource Label Group leading in larger employee bases and revenues, Viking Label can leverage niche specialization or customization services as a differentiation strategy to attract specific market segments.

Customer Focus Given the company's focus on printing services in the US, there is potential to explore partnerships with manufacturing, food, and beverage sectors that rely heavily on high-quality labels, opening avenues for targeted sales engagement.