Expanding Product Portfolio Viking Products Group has recently expanded its offerings to include a complete range of building envelope solutions, including a new line of single-ply membranes, indicating opportunities to target contractors and distributors seeking comprehensive roofing and building enclosure products.

Strategic Partnerships The recent merger with Bitec, Inc. highlights Viking's focus on building strategic alliances, presenting avenues to collaborate on larger projects and mutually expand market reach within the roofing and construction industry.

Technological Presence Utilizing diverse online tools such as Google Tag Manager and Facebook Pixel, Viking is actively engaging with digital marketing channels, suggesting potential for targeted outreach campaigns to find contractors and distributors in need of high-quality roofing solutions.

Market Focus Operating within the wholesale building materials industry with a focus on commercial roofing products, Viking presents opportunities to connect with large construction firms, contractors, and distribution networks involved in commercial building projects.

Growth Potential With revenues under $1 million and recent product launches, Viking displays growth potential in the roofing market, making it a suitable target for developing new business relationships and offering value-added services to enhance their market penetration.