Non-toxic leverage Evidence of a growing demand for non-toxic cleaning solutions across senior living communities and healthcare-adjacent facilities presents a strong upsell opportunity for Viking Pure Solutions to expand adoption beyond traditional hospitality and industrial customers.

ESG recognition Being named among ESG Leaders to Watch in 2026 enhances credibility with procurement teams; leverage this to target sustainability-minded operators and corporate buyers prioritizing greener, safer cleaning tech in RFPs and vendor scorecards.

Strategic partnerships Recent partnerships with Legacy Village of Tifton, Renaissance Marquis, Harbor at Opelika, and other senior living communities indicate a successful go-to-market in assisted living; replicate this model by targeting additional senior living and multi-site operators seeking hospital-grade cleanliness with lower environmental impact.

Scale-ready platform The patented e-water system differentiates from salt-based cleaners by avoiding corrosion and reducing chemical-related costs; present as a total cost of ownership advantage to facilities managing multiple campuses or high-churn environments to drive larger, multi-site contracts.

Growing revenue potential With reported revenue in the mid-range of tens of millions and a focus on hospital-grade disinfection, there is room to upsell into adjacent markets such as education, hospitality, and government facilities that require safe, effective cleaning technologies and are increasingly constrained by chemical-use policies.