Local Manufacturing Emphasis VIKTORIA & WOODS prides itself on producing the majority of its designs locally in Australia, showcasing a commitment to quality craftsmanship and supporting the local economy. This emphasis on local manufacturing can be leveraged to appeal to customers looking for ethically made and sustainable fashion choices.

Expansion into New Locations With recent store openings in key locations such as Westfield Bondi Junction in Sydney, VIKTORIA & WOODS has shown a proactive approach to expanding its retail presence. This presents an opportunity for sales teams to capitalize on the brand's growing physical footprint and attract new customers in these thriving markets.

Successful Seasonal Collections Launches The successful launch of seasonal collections, like the AW19 collection unveiled during Harper’s Bazaar Runway at VAMFF, indicates a strong consumer interest in VIKTORIA & WOODS' offerings. Sales teams can capitalize on this excitement to drive sales by promoting new collections and engaging with fashion-conscious customers.

Tech-savvy Marketing Strategies VIKTORIA & WOODS utilizes a range of technology tools such as Rakuten Advertising, TikTok Pixel, and PWA to enhance its marketing efforts and reach a broader audience. Sales development representatives can leverage these tech-savvy strategies to target specific customer segments, increase brand awareness, and drive online sales.

Positioning Amongst Comparable Brands Being in the revenue range of $10M - $50M alongside well-known brands like Scanlan Theodore, bassike, and CAMILLA AND MARC positions VIKTORIA & WOODS as a key player in the retail apparel industry. Sales professionals can use this competitive positioning to highlight the brand's credibility and quality, appealing to customers seeking premium fashion brands.