Insights

Diverse Product Portfolio Vimto offers a wide range of beverages including still drinks, carbonates, cordials, frozen drinks, and coffee products, catering to retail, out-of-home, and international markets. This extensive portfolio presents opportunities to cross-sell and expand product placements across various channels.

Growing Market Presence Recent collaborations with Wavemaker Global and local events like the Liverpool Half Marathon indicate a strategic focus on brand visibility and community engagement, opening doors for localized marketing campaigns and event sponsorships to boost sales.

Innovation & Limited Editions Vimto has launched unique products such as the Vimto Canoes and freeze-dried Vimto Fried Eggs, demonstrating a commitment to product innovation. This approach can be leveraged to introduce new, limited-time offerings to attract consumers and create buzz.

Market Expansion Opportunities With a presence in over 85 countries and comprehensive solutions for the retail and out-of-home sectors, Vimto is well-positioned to explore new geographical markets and deepen penetration in existing segments, especially through bulk and branded solutions.

Health & Sustainability Focus Recent product recalls and labels with 'No Added Sugar' statements highlight a priority on product safety and health-conscious options. Targeting health-conscious retailers and consumers with product reformulation or certification can unlock new sales channels.

Similar companies to Vimto

Vimto Tech Stack

Vimto uses 8 technology products and services including RSS, WordPress, Plupload, and more. Explore Vimto's tech stack below.

  • RSS
    Content Management System
  • WordPress
    Content Management System
  • Plupload
    Data Management
  • MySQL
    Database
  • Shopify
    E-commerce
  • Microsoft
    Miscellaneous
  • Windows Server
    Operating Systems
  • YouTube
    Video Players

Vimto's Email Address Formats

Vimto uses at least 1 format(s):
Vimto Email FormatsExamplePercentage
First.Last@vimto.co.ukJohn.Doe@vimto.co.uk
46%
Last@vimto.co.ukDoe@vimto.co.uk
4%
First.Last@vimto.co.ukJohn.Doe@vimto.co.uk
46%
Last@vimto.co.ukDoe@vimto.co.uk
4%

Frequently Asked Questions

What is Vimto's phone number?

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You can contact Vimto's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Vimto's official website and social media links?

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Vimto's official website is vimto.co.uk and has social profiles on LinkedIn.

What is Vimto's NAICS code?

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Vimto's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Vimto have currently?

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As of December 2025, Vimto has approximately 201 employees across 3 continents, including EuropeAsiaNorth America. Key team members include National Account Controller - Out Of Home: D. L.Commercial Director - International: S. H.Category Controller: D. W.. Explore Vimto's employee directory with LeadIQ.

What industry does Vimto belong to?

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Vimto operates in the Food and Beverage Services industry.

What technology does Vimto use?

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Vimto's tech stack includes RSSWordPressPluploadMySQLShopifyMicrosoftWindows ServerYouTube.

What is Vimto's email format?

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Vimto's email format typically follows the pattern of First.Last@vimto.co.uk. Find more Vimto email formats with LeadIQ.

When was Vimto founded?

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Vimto was founded in 1908.

Vimto

Food and Beverage ServicesEngland, United Kingdom201-500 Employees

At Vimto we’ve been making the world smile by being refreshingly different since 1908! Not only do we sell our unique taste of mixed fruits and spices in over 85 countries, but we’re also the leading supplier of post-mix and frozen drinks solutions across 3 routes to market – retail, out of home and international!
From Vimto still, to carbonate and cordial, we sell a range of packaged pack sizes and product formats, to provide choice and accessibility to our retail customers, supported by innovative advertising and marketing campaigns that allow us to show our Vimto personality.
We also work with the UK’s leading sweet manufacturers to ensure our licensed range delivers the truly unique Vimto taste everyone loves; the range includes jellybeans to lollipops to our award winning jelly babies! 
Our Out of Home business delivers a comprehensive soft drinks solution for customers operating within leisure, catering and hospitality. We offer the widest range of post-mix brands, including Cola-Cola, Pepsi and Iru bru. Our frozen drinks operate under the Starslush, Slurp, Froozie and ICEE brands, giving customers the right product for their environment. On top of this we also offer Coffee! Our range includes instant coffee, roast & ground, espresso beans & capsules. With our national distribution network and full service capability for supply, installation and equipment maintenance, we provide a complete and credible drinks offer!
Our employees are at the heart of our business which is why our values are so important to us. Not only do we encourage our people to come up with new ideas for Vimto, but also for the local communities we operate in. If we can support and raise money for good causes, we will and do, from helping pack shopping in a UK supermarket to the sending Christmas boxes to our charity in Liberia.
⇨ Think you’re the right mix for us? We’re always on the lookout for new talent join our Vimto team! Please send your CV to careers@vimto.co.uk

Section iconCompany Overview

Phone number
NAICS Code
722 - Food Services and Drinking Places
Founded
1908
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    Vimto's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Vimto's revenue is estimated to be in the range of $1M$10M

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