Innovative Product Launches Viracon's recent launch of advanced coatings such as the VRE-4725 low-E coating and partnership with LuxWall introduces high-performance glass products focused on energy efficiency and sustainability, creating opportunities to upsell these eco-friendly solutions to architects and developers seeking green building certifications.

Sustainability Focus The integration with LuxWall's transparent insulation technology and the development of bird-friendly glass like SoarSafe demonstrate Viracon's commitment to environmentally conscious products, appealing to clients aiming to meet stringent energy codes and green building standards.

Market Expansion Recent hires such as regional sales representatives in Canada and strategic alliances position Viracon to expand its geographical reach, providing sales teams with opportunities to target new construction projects and renovation markets across North America.

Industry Recognition Viracon's recognition through awards like the Harry Miles Award indicates strong industry credibility, making it easier to approach architects and contractors who prioritize working with reputable, award-winning suppliers for their high-profile projects.

Technology Integration Utilizing advanced tech stacks like SAP ERP and AppNexus suggests operational efficiency and data-driven sales strategies, enabling targeted outreach and customized proposals for clients interested in innovative glass solutions that meet modern architectural demands.