Insights

Growth & Scale Virgin Active Australia operates within a global brand with a sizable footprint of over 233 clubs worldwide and a growing presence in Sydney and Melbourne, indicating opportunities for enterprise-level partnerships, club-led promotions, and cross-market wellness programs.

Tech & Personalisation The tech stack includes SAP, Salesforce, Google Fonts API, Microsoft Entra ID, Twilio, MobX, Python and reCAPTCHA, signaling readiness for CRM-driven marketing, member onboarding automation, and secure digital experiences to improve upsell and retention.

New Initiatives Recent launches such as HYROX partnership and the Social Wellness Club point to a willingness to adopt scalable, niche fitness and wellness concepts, presenting sponsorship, event collaboration, and co-branded program opportunities.

Market Positioning As a premium, multi-boutique and integrated fitness provider, Virgin Active Australia targets health-conscious members; sales briefs can emphasize premium memberships, corporate wellness programs, and targeted marketing to mid-to-high spend segments.

Growth Signals Earlier expansion into Australia since 2008 and ongoing development of iconic club locations suggest continued market growth; sales conversations can explore facility modernization partnerships, technology integrations for member experience, and scalable partnerships across clubs.

Virgin Active Australia Tech Stack

Virgin Active Australia uses 8 technology products and services including SAP, Salesforce, Google Fonts API, and more. Explore Virgin Active Australia's tech stack below.

  • SAP
    Customer Relationship Management
  • Salesforce
    Customer Relationship Management
  • Google Fonts API
    Font Scripts
  • Microsoft Entra ID
    Identity And Access Management
  • Twilio
    IT Infrastructure
  • MobX
    Javascript Libraries
  • Python
    Programming Languages
  • reCAPTCHA
    Security

Virgin Active Australia's Email Address Formats

Virgin Active Australia uses at least 1 format(s):
Virgin Active Australia Email FormatsExamplePercentage
First.Last@virginactive.com.auJohn.Doe@virginactive.com.au
98%
FirstLast@virginactive.com.auJohnDoe@virginactive.com.au
1%
First.MiddleLast@virginactive.com.auJohn.MichaelDoe@virginactive.com.au
1%

Frequently Asked Questions

What is Virgin Active Australia's official website and social media links?

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Virgin Active Australia's official website is virginactive.com.au and has social profiles on LinkedIn.

How much revenue does Virgin Active Australia generate?

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As of July 2026, Virgin Active Australia's annual revenue is estimated to be $10M - $25M.

What is Virgin Active Australia's SIC code NAICS code?

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Virgin Active Australia's SIC code is 7991 - Physical Fitness Facilities NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Virgin Active Australia have currently?

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As of July 2026, Virgin Active Australia has approximately 226 employees across 5 continents, including OceaniaEuropeAsia. Key team members include Head Of Memberships: J. T.Head Of People & Culture: A. H.Head Of Marketing: M. R.. Explore Virgin Active Australia's employee directory with LeadIQ.

What industry does Virgin Active Australia belong to?

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Virgin Active Australia operates in the Wellness and Fitness Services industry.

What technology does Virgin Active Australia use?

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Virgin Active Australia's tech stack includes SAPSalesforceGoogle Fonts APIMicrosoft Entra IDTwilioMobXPythonreCAPTCHA.

What is Virgin Active Australia's email format?

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Virgin Active Australia's email format typically follows the pattern of First.Last@virginactive.com.au. Find more Virgin Active Australia email formats with LeadIQ.

When was Virgin Active Australia founded?

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Virgin Active Australia was founded in 2008.
Virgin Active Australia logo

Virgin Active Australia

Wellness and Fitness ServicesNew South Wales, Australia201-500 Employees

Virgin Active Australia operates in the wellness and fitness services sector and is part of the Virgin Group founded by Sir Richard Branson; it is described as a globally recognised brand with more than 233 clubs across 8 countries and over 1 million members. The company is located at 400 Barangaroo Avenue Level 3, Barangaroo, New South Wales, Australia, and employs between 201 and 500 people. Virgin Active opened its first Australian club in the Northern Beaches in 2008 and has since developed locations in Sydney and Melbourne. The organization has pursued innovation through initiatives such as a digital fitness program launched in 2019, and partnerships including HYROX launched in April 2025 and the Social Wellness Club launched in August 2024. It positions itself as a global industry leader with a focus on a more personalised gym and multi-boutique experience, aiming to provide compelling exercise experiences.

Section iconCompany Overview

SIC Code
7991 - Physical Fitness Facilities
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2008
Employees
201-500

Section iconFunding & Financials

  • $10M - $25M

    Virgin Active Australia's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $10M - $25M

    Virgin Active Australia's revenue is estimated to be in the range of $10M - $25M

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