Community Focus Leverage the cooperative, community-owned model to position partnerships around local sourcing, mutual aid initiatives, and member-owner engagement. Propose supplier programs that highlight organic and local products, plus co-op branding opportunities that resonate with their mission and customer base.

Local Sourcing Target regional growers and small producers for exclusive shelves or pilot programs. Emphasize Viroqua Food Co-op’s dedication to organic and local assortments to unlock joint marketing campaigns and local-first promotions that drive foot traffic and basket size.

Digital Engagement Capitalize on their current tech stack and digital marketing channels (Squarespace Commerce, Mailchimp, HubSpot) to offer integrated e-commerce enhancements, loyalty programs, or segmentation-focused campaigns that boost repeat purchases and capture member-owner data.

Growth Readiness With revenue in the mid single digits and a history of expansion moves (capital campaigns, partnerships), position scalable solutions such as streamlined POS, inventory analytics, and community fundraising tools to support future growth without large capital expenditure.

Community Programs Propose value-added partnerships around donations, sustainability initiatives, and local events that align with their mission. Offer collaborative sponsorships or fundraiser programs that can drive community engagement and elevate brand visibility for both sides.