Enterprise Focus Target manufacturers in engineer-to-order, make-to-order, and assemble-to-order segments that rely on estimating, job tracking, materials management, and cost control to improve efficiency and profitability, aligning VBS solutions with their ERP and project-centric needs.

Epicor Synergy Leverage VBS existing Epicor for Service Enterprises (E4SE) integration to upsell and cross-sell Epicor-related services, expansions, and support to current clients seeking service management enhancements.

Small to Mid Market Growth Position VBS as a specialty partner for smaller to mid-sized manufacturers given the company size (11-50 employees) and revenue range, offering scalable CRM, ERP, and IT implementation packages that fit tighter budgets while delivering measurable ROI.

Tech Enablement Emphasize cloud and web technologies (AWS, Google Workspace, analytics) to attract prospects prioritizing modern, secure, and collaborative software environments, and offer migration or optimization services to modern stacks.

Market Footprint Highlight proven sector experience with order-driven and mixed-mode manufacturing to differentiate from larger vendors, pursue targeted outreach to similar peers (engineer-to-order, make-to-order, assemble-to-order) and showcase case studies around estimating, cost control, and materials management improvements.