Launch Opportunity Capitalize on the Ram 1500 TRX Havoc edition launch to drive local showroom traffic and test drive bookings in the Rochester market, using targeted digital ads and in store events.

Data Driven Advertising The dealership already uses Oracle BlueKai, Azure Edge Network, and JSON-LD, presenting an opportunity to optimize local audience targeting, retargeting, and search visibility for Dodge Chrysler Jeep Ram models.

SMB Marketing Enablement With a small team, Vision Dodge can benefit from affordable, scalable marketing automation and lead capture tools to sustain growth without a large marketing staff.

Service Growth Leverage existing customer relationships through maintenance reminders, service bundles and loyalty programs to boost after sales revenue and vehicle retention in the Rochester area.

Video Promotion Expand YouTube and video content around new models, Havoc edition features, and local events to enhance engagement, educate buyers, and drive online inquiries.