Accessibility leadership Visit Central Oregon prioritizes accessibility and inclusive travel, evidenced by partnerships to create verified accessible trails and collaboration with Wheel the World. This indicates opportunities for accessibility-focused tech and services, including adaptive travel experiences, accessible booking enhancements, and assistive navigation solutions.

Sustainability recognition The organization received a 2023 Sustainability Award and maintains a role in eco-conscious tourism. This presents an opening for partnerships around sustainable travel programs, carbon accounting, green certifications, and content that highlights sustainable adventures to attract eco-minded visitors.

Digital and data maturity Current tech stack includes Google Cloud, Google Workspace, CRM/delivery tools, analytics and user behavior platforms (Crazy Egg, MouseFlow, SendGrid). This suggests receptiveness to conversion rate optimization, marketing automation, personalized messaging, and data-driven travel itineraries.

Growth and leadership changes Recent leadership transition with a new president/CEO in 2024 followed by ongoing expansions and partnerships signals openness to strategic initiatives, sponsorships, and programmatic collaborations that align with regional tourism growth and economic development.

Strategic partnerships Active collaboration with organizations like Sisters Trails and OpenTable indicates a pattern of alliance-building. This creates sales opportunities for technology integrations, booking orchestration, OTAs, and cross-promotional marketing programs that boost visitor engagement and local business visibility.