Digital Engagement Visit Eau Claire is actively expanding digital tools and platforms, including launching a new app and opioid tracking dashboard, presenting opportunities to offer advertising packages, analytics, and data partnerships to boost visitor engagement and safety-focused marketing.

Event & Tourism As the official tourism marketing organization for Eau Claire with a mission to attract visitors, there is potential to upsell content development, seasonal campaigns, sponsorships, and cooperative marketing with local businesses and events.

leadership Transition Recent leadership changes and interim executive leadership suggest a transitional period where strategic partnerships, pilot programs, and flexible contract structures could be favorable to secure long-term collaborations.

Community Partnerships Past and ongoing collaborations with organizations (e.g., United Way) indicate openness to integrated platforms and shared initiatives, creating avenues for bundled solutions across nonprofits, volunteer platforms, and local institutions.

Data & Analytics The introduction of dashboards and tracking tools signals demand for data-driven marketing, audience insights, and attribution services that can be packaged as analytics, reporting, and performance optimization offerings.