Leadership transition Hot Springs has appointed a new president and CEO, Devin Heath, after Steve Arrison’s departure. This leadership change presents an opening to re-engage or tailor value propositions to a refreshed strategic direction and new priorities, such as accelerating initiatives in meetings, conventions, and destination marketing.

Growth opportunities The organization is actively expanding events and partnerships, including inaugural events like the Birding Festival of the South and continued awards for marketing campaigns. This indicates a willingness to collaborate with vendors, sponsors, and service providers across hospitality, events, and digital marketing sectors.

Strategic marketing Recent Hermes award wins for Soak It Up campaigns demonstrate a high-performing marketing program. There is potential to offer advanced creative services, media buying, analytics, and campaign optimization to sustain award-winning visibility and drive tourism, meetings, and conventions.

Revenue scale Reported revenue in the estimated range of 100M to 250M suggests significant regional tourism activity. This creates opportunities for B2B partnerships in travel tech, booking integrations, CRM optimization, and enterprise marketing platforms that support large visitor flows and event syndication.

Digital and tech enablement The tech stack includes WordPress, iCIMS, The Trade Desk, QuickBooks, Adobe Creative Suite, and cloud hosting. This signals openness to digital marketing, talent acquisition, e-commerce, and content optimization services, with opportunities to propose modernization, data integrations, and performance analytics.