New Leadership With the appointment of Ashley Proudfoot as Head of Marketing and Communications in March 2026 Visit Jersey signals openness to refreshed, high-impact marketing partnerships. Propose a multi-channel brand campaign, PR and communications package, influencer program, and performance metrics aligned to visitor growth.

Sustainable Storytelling The board's sustainable visitor economy mission and the Jersey Museum hero stories initiative indicate a appetite for authentic, story-driven partnerships. Offer co-branded sustainability campaigns, experiential events, and content collaborations that highlight Jersey’s eco-tourism and cultural assets across digital and media channels.

Digital Optimization The current tech stack (WordPress, GTM, JSON-LD, Open Graph, reCAPTCHA) suggests readiness for data-driven marketing improvements. Pitch services in website optimization, tag-management tuning, SEO/content audits, and programmatic ad management including Reddit Ads to increase reach and bookings.

Regional Partnerships As a modestly staffed, mid-range revenue DMO, Visit Jersey can scale through partnerships with airlines, hotels, and travel trade. Propose a co-branded partner program, travel trade enablement, and bundled offers to expand reach into key feeder markets.

Content Campaigns The emphasis on storytelling and cultural assets suggests value in content-led campaigns. Offer end-to-end production of video, guides, and hero stories, plus a distribution plan across owned and partner channels to fuel media outreach and drive incremental visits.