Visit Laguna Beach Employee Directory
HospitalityCalifornia, United States2-10 Employees
Visit Laguna Beach operates as the official Destination Marketing Organization for Laguna Beach, coordinating efforts to attract overnight visitors and bolster the local hospitality sector. Laguna Beach is a Southern California coastal destination located roughly midway between Los Angeles and San Diego, and the DMO aims to strengthen the economy by promoting local businesses and services that serve visitors. Its primary objective is to generate transient occupancy and the associated spending that supports local goods and services. Based in Laguna Beach, California, the organization is a small team focused on developing and coordinating marketing initiatives for the destination. In September 2025, the organization named Joanna Bear as chief executive.