Economic Impact Position Visit Lubbock as a strategic partner to grow citywide events and conventions, highlighting their track record of 2.86 million visitors and nearly $300 million in direct economic impact to attract regional sponsors, hotels, and service providers.

Sponsorship & Partnerships Leverage recent collaboration with local entities (e.g., Lubbock Professional Firefighters Association and 2023 Texas Firefighter Summer Games) to propose expanded event partnerships, sponsorship programs, and cross-promotion opportunities with local businesses.

Digital Engagement Offer targeted digital marketing and analytics services leveraging their tech stack (Google, iCIMS, StackAdapt) to optimize visitor acquisition, event promotion, and conversion tracking for future conferences and leisure travel.

Small Team Leveraged With a lean team (11-50 employees) and established DMAI accreditation, present scalable, low-overhead solutions (outsourced marketing, event logistics, CRM improvements) that fit their growth budget while expanding outreach.

Revenue Growth Target incremental revenue through core services such as concierge event planning, accommodations partnerships, and convention services for new events to broaden room nights, attendance, and direct economic impact.