Strong Regional Impact Visit Lubbock has generated significant economic impact by attracting over 2.86 million visitors and hosting more than 3,579 events since 2004, indicating a robust base for partnership opportunities in tourism-related services and local business collaborations.

Expanding Event Portfolio The organization frequently partners with local entities such as the Lubbock Professional Firefighters Association, presenting opportunities to support upcoming sports, community, and recreational events that can benefit from additional vendors, sponsorships, and service providers.

Digital Presence & Technology With an active online platform employing Google Cloud, analytics tools, and various web technologies, there are opportunities to offer digital marketing, website optimization, or data analytics services to enhance their promotional efforts.

Travel & Hospitality Focus As a destination marketing organization with a demonstrated track record in booking large-scale events, there is potential to sell hospitality solutions, event planning, and accommodation services to meet the needs of their expanding event calendar.

Moderate Revenue Scale With annual revenues ranging from one to ten million dollars, Visit Lubbock presents opportunities for tailored B2B solutions, including sponsorships, advertising partnerships, and service offerings that align with their budget scale and growth objectives.