Enhanced Websites Visit Orlando recently launched a suite of enhanced websites to appeal to various types of travelers. This presents an opportunity to optimize digital marketing strategies and target specific travel segments effectively.

Target Canadian Market The launch of a new website specifically tailored for Canadians indicates a strategic move to attract and engage with this market segment. Customizing offerings for Canadians can boost international tourism and partnerships.

Financing Boost With a significant financing injection of $100 million in tourist-tax funding, Visit Orlando has the resources to expand promotional activities and collaborations. Leveraging this funding can lead to increased visibility and business partnerships.

Specialized Training Modules The introduction of specialized training modules like the Student and Youth Travel Specialization module provides an opportunity to target educational institutions and youth groups for group travel arrangements. Creating tailored packages can drive group bookings and partnerships.

Strategic Personnel Addition Bringing Tammy McCormick on board as the Director of Destination Experience showcases a focus on enhancing visitor experiences. Leveraging McCormick's expertise can lead to innovative customer engagement strategies and partnerships with local businesses for immersive experiences.