Strong Market Presence Visit Orlando commands a significant market presence within the U.S. tourism industry with an estimated revenue between 1 billion and 10 billion dollars, indicating a robust financial capacity and extensive reach that can support large-scale partnership opportunities and collaborative marketing initiatives.

Diverse Membership Network Representing over 1,600 member companies across various segments of Central Florida’s tourism sector, Visit Orlando offers access to a wide network of potential partners, vendors, and service providers, creating numerous avenues for service offers, sponsorships, and joint campaigns.

Focus on Digital Strategy Recent promotions in digital and data strategy leadership and presence at major travel industry events suggest a strong emphasis on digital marketing and data-driven initiatives, opening opportunities for technology integrations, targeted advertising solutions, and data analytics partnerships.

Recognized Brand Appeal Orlando’s recognition as a top foodie city and spring break destination enhances its attractiveness for niche marketing campaigns, hospitality collaborations, and event sponsorships, appealing to brands seeking to leverage its reputation for culinary excellence and vibrant tourism seasons.

Leadership & Expansion Recent executive appointments, including a new COO and a Chair of the Board through 2026, reflect strategic leadership and growth planning, providing avenues to align sales efforts with long-term expansion initiatives and to promote specialized services tailored to evolving organizational priorities.