Visit Pasadena Employee Directory
HospitalityCalifornia, United States11-50 Employees
Visit Pasadena operates as the city's tourism-focused organization in Pasadena, California, coordinating efforts to attract visitors and guide the local tourism ecosystem. It promotes a broad spectrum of experiences—from major events such as the Rose Parade and Rose Bowl to concerts, festivals, theater, dining, and shopping—while presenting the city’s architecture and botanical spaces as appealing backdrops. The organization provides practical traveler resources, including a digital guide and itineraries accessible online. Its audience includes travelers planning a visit and local partners seeking collaboration to showcase Pasadena's culture and identity. It has launched campaigns such as All Are Welcome in Pasadena in 2023 and Threads of Pasadena in 2024, and it operates a Visitor Hotline to assist visitors. In 2026 it received the California Poppy Award for Best Sustainability or Resilience campaign.