Sponsorship Opportunities The organization focuses on attracting meetings, conventions, sporting events, and leisure visitors to Winston-Salem/Forsyth County, presenting potential sales openings in convention center sponsorships, partnership packages with local venues, and bespoke city-wide marketing collaborations.

Regional Collaboration Recent partnerships with educational and research entities (UNCSA, Innovation Quarter, World Stem Cell Summit) indicate openness to cross-sector collaboration; explore co-hosted events, tech and life sciences tourism packages, and joint promotional campaigns with local foundations and incubators.

Leadership Transition Past leadership change and ongoing strategic initiatives suggest an organization in growth mode with potential for new business development leadership, enabling entry points for refreshed sponsorship tiers, new sales pitches, and executive briefings.

Digital Marketing Stack Proven tech usage (AdRoll, The Trade Desk, Crazy Egg, AWS, Drupal/WordPress, Qualtrics, Adobe) highlights receptiveness to data-driven marketing services; tailor offerings around digital campaign optimization, audience segmentation, and analytics-driven event promotions.

Financial Scale Annual revenue in the $50M–$100M range and a relatively lean staff size signal potential for scalable partnerships with mid-market budgets; propose tiered sponsorships, performance-based pricing, and bundled services suitable for a regional destination marketing organization.