Regional Partnerships Visit Winston-Salem actively collaborates with local foundations and economic development entities (Ws foundation, Imagine Winston-Salem planning process, Innovation Quarter). Sales opportunities exist in joint marketing programs, sponsorships, and bid partnerships for regional conferences, meetings, and events.

Event Growth Focus The organization targets meetings, conventions, sporting events, and leisure. There is a clear mandate to attract large-scale events to Winston-Salem/Forsyth County, presenting opportunities for venue sourcing, destination management, and long-term convention contracts.

Sports Development Recent appointment of a sports development manager indicates emphasis on increasing sporting events. Potential sales plays include bidding on regional tournaments, leagues, and amateur to professional sporting events requiring tourism and hospitality support.

Economic Scale Reported revenue range suggests a mid-market organization with substantial event-related spend. Opportunities exist to upsell destination marketing, sponsor packages, and bundled services to associations, corporate groups, and faith-based or multicultural events.

Digital & Tech Active use of marketing tech and social platforms (AdRoll, Marker, Web Vitals, Twitter, Facebook) presents opportunities for targeted digital campaigns, retargeting during lead cycles, and data-driven outreach to meeting planners and sports organizers.