Strategic Partnerships Visit Winston-Salem's recent collaboration with Innovation Quarter and the World Stem Cell Summit indicates a strong emphasis on partnering with research and innovation organizations, opening opportunities for sponsors, exhibitors, and event collaborations in sectors like biotech and research.

Market Positioning As the official tourism marketing agency for Winston-Salem and Forsyth County with a revenue estimate between 50 to 100 million dollars, the company presents a significant platform for brands aiming to engage with regional event organizers, hospitality services, and local attractions.

Event Promotion Recent hires focusing on sports and faith-based event development suggest an ongoing investment in diversified event types, creating opportunities for vendors, service providers, and sponsors seeking to target niche event audiences.

Digital Engagement Utilizing a tech stack that includes social media (Twitter and Facebook) and digital marketing tools indicates an active online presence, facilitating targeted outreach for potential partners seeking innovative marketing collaborations.

Growth Potential With a small yet dynamic team and a focus on expanding sporting and cultural events, there are opportunities for service providers and vendors specializing in event logistics, hospitality, and entertainment to engage with a growing regional tourism sector.