Leadership Growth Recent leadership shift with Sarah Hughes promoted to President and CEO, signaling a potential openness to new partnerships and strategic initiatives. Leverage this by proposing elevated destination marketing plans, sponsorships, and collaboration opportunities that align with her fresh leadership direction.

Regional Partnerships Active collaboration history with local sports teams, cultural associations, and adjacent destinations (Tidewater Ukrainian Cultural Association, Virginia Beach) demonstrates a proven receptiveness to co-branded campaigns. Pitch joint regional promotions, cross-market packages, and aligned event sponsorships to boost regional tourism.

Culinary & Experiential Launch of City With Bite and ongoing culinary scene emphasis indicate appetite for experiences-driven marketing. Offer culinary tours, food-focused events, and partner-driven content series to attract foodies and staycation travelers, expanding reach across year-round tourism.

Sports Destination Ownership of Norfolk Tides branding and related initiatives position VisitNorfolk as a sports travel hub. Propose partnerships for tournaments, fan-engagement experiences, and hospitality packages that convert sports travel into multi-day visitor stays.

Digital & Localization Tech stack includes major marketing and CRM tools (The Trade Desk, iCIMS, Adobe Creative Cloud, WordPress, Shopify). Target data-driven advertising, CRM-enabled lead nurturing, and localized content campaigns to grow meetings, conventions, and leisure visitation while leveraging existing digital infrastructure.