Festival Growth Leverage VisitPittsburgh's World Festival and Event City designation to attract large conventions and festivals by offering end to end destination services, sponsorship opportunities, and strategic marketing partnerships with hotels, venues, and local attractions.

Sports Events With the appointment of a new vice president of sports events, target national and regional leagues and tournaments seeking Pittsburgh as a host, providing end to end event management, venue sourcing, sponsorship fulfillment, and integrated promotional campaigns.

Family & Passes Expand family friendly tourism by leveraging KidsBURGH partnerships and Bandwango digital passes to offer bundled itineraries and free passes, while pursuing revenue sharing opportunities with partner attractions, restaurants, and transit providers.

Data Driven Marketing Offer data driven ROI focused destination marketing programs built on Analytics Enhanced Ecommerce and other tech stack assets, including co branded digital campaigns, retargeting, and performance dashboards for corporate planners and trade show organizers.

Funding & Partnerships Position VisitPITTSBURGH as a partner for multi year marketing and sponsorship programs backed by city and partner funding, delivering measurable impact to attract major conventions and events and secure long term pipeline.